VJ Heaven

VJ News, Reviews & Resources

Archive for October, 2010

Tethering with Android 2.2 Froyo – AndroidCentral.com

Phil talks us through Internet tethering with Android 2.2 — aka Froyo — on the Nexus One.

Share
No comments

DJRHETTMC VJ set outtakes BRICKTOP june 2008

See behind the scenes footage from DJRHETTMC’s VJ set at BRICKTOP in Lincoln Nebraska. June 28th, 2008. Numark NUVJ, Powerbook G4.

Share
1 comment

Traktor Kontrol X1 with Scratch Live 2.0 – part 1

Here’s part 1 of setting up and using the new Traktor Kontrol X1 MIDI controller with Scratch Live 2.0.

Share
No comments

Avaland Time Tunnel

Video Feedback Tunnel Sandwich – Yum! Yours truly, vj ENIAC, VJing using Xnth VJ Software

Share
No comments

PLUTO – GALAXIA – VJ LOOP.

Part of a VJ loop pack: www.vjloops.tv and in HD here: www.vjloops.tv very high quality at 1080 rez..

Share
2 comments

VJLOOPSTATION – Astronautica – VJ & DJ Film Loops – HD

Loop sample from the VJ High Definition DVD Collection available from VJLoopStation.com or TOYKULT.com – Each DVD contains more than 70+ exclusive loops in PhotoJpeg Quicktime format at 1280 x 720 HD resolution. Many of the movie loops in the collection have alpha channels for real time compositing. Original and exclusively produced the VJ DVD collection will add a unique flavour to any VJ Set or Party. Recommended for professional VJ’s, new media designers, DJ’s, Home enthusiasts & anyone who likes very cool and unusual visuals… Arkaos, VJAMM and Resolume ready these loops are optimized for use with software applications like: – Arkaos – Resolume – Final Cut Pro – VJAMM – Visual Jockey – ES-X – Jitter – Dance Studio – Electronica These loop animations can be used as screen savers and animated desktops or played on TV.

Share
No comments

ke$ha – Tik Tok (VJ Marcos Franco 2010 & Juan Hayamares Remix Video)

ke$ha – Tik Tok (VJ Marcos Franco 2010 & Juan Hayamares Remix Video)

Share
No comments

Cult of the Maschine

A little loveletter to Natives Maschine and my other lovely gear. This is the fist time i did a video with Modul8 to add some more spice instead of the old finger cam. The track was produced entirely with Maschine, which was hosted in Ableton Live8. I used a delay and Beatlookup from the Reaktor User Library. Enjoy

Share
No comments

Phonophani & Marius Watz LIVE

Live at Madeira Dig december 2006

Share
9 comments

Nike ads-new ways on promoting enterprise culture

Almost everyone knows Nike because it is a brand famous all around the world. Where did you first know it? Watching TV? Surfing on the Internet? Just come across a Nike store?

We know that as a product, it must be known in everyone. What is the fastest way? I think is attractive ads. A beautiful ad impresses people. Ads with stocking will make people have the urge to try. A trendy ad makes people feel youthful.
People often enter such a misunderstanding that always trust what stars said. Star is usually a part of advertising, but not the theme what ads want to express. A theme that transfer the funtion of products is the core of advertising. Usually, ads invite popular stars. A star can speak for more ads. So how to innovate in advertising is the difficults Nike should overcome.

As a brand of shoes, any with the shoes related movement is the NIKE wish expression subject. You can see it clearly that Nike not only contain football, basketball, running, but also street dance, skateboard and anything related to fashion. Nowadays, Nike adhering the way of cooperation, cooperate with the OPPO, achieve the desired effect that both propaganda Nike and OPPO. But it is not the ending, it’s just a beginning.

Nike’s spirit is revealed in sports shoes, i.e. Nike Dunk SB, trainers shoes. Shoes more prominent in the ads. Jordan, Kobe Bryant, C Lo and Liu Xiang are cutting-edge talent in all areas. Nike not simple a company just want to profit enterprise, but also a brand emphasis on promoting enterprise culture.

The Nike ad, inside the cover of this week’s editions of ESPN The Magazine and Sports Illustrated, has LeBron James on one page and Kobe Bryant on the other. Along with the slogan, “Prepare For Combat,” is a quote from each player showing how tough he is. Bryant’s blurb says: “I’ll do whatever it takes to win games. I don’t leave anything in the chamber.”

Guns. They walk among us. They end lives and protect families. And recently, they’ve been the latest reason for people to say they’ll never watch another NBA game.

So naturally, Nike — the don of all basketball gear-makers — would pick this week to run a print campaign that features the game’s two biggest stars alongside gun-related lingo. In what has to be the worst timing in the history of sports advertising, Kobe Bryant and LeBron James will appear in important national magazines casually referring to their sport, and themselves, in terms ripped from the sinister world of firearms. That sound you heard was a million intelligent professionals slapping themselves in the forehead and wishing print media could move as fast as the internet.

Needless to say, this is an absolutely terrible idea, and you have to assume that if there were any way to avoid this hitting stands, it wouldn’t be. No one in any position to decide anything, even what kind of ice cream they feed the dogs at NASA, would let this ad go through in this current climate. I would encourage Nike to send little kids out the intercept and destroy every issue containing these advertisements, lest its good name and its two of its most valuable brands not be, ummm, caught in the crossfire.

This one is my favourite. Shoes are the new turnables. That’s the conclusion you might reach after watching a new Japanese campaign for a Nike running shoes. Apparently wishing to tout the bendable qualities of its new footwear, Nike enlisted sound artists to transform its product into a musical instrument. The shoes get plugged in, switched on, and mixed up, battle-style, as they sense when the shoe is flexed or moved in space. And yes, everything you see in the video is real: the shoes really are controlling digital sound live. We even have the Max patch to prove it.

Lovers of experimental sound art will immediately recognize one of the Shoe-Js: it’s Daito Manabe, a bleeding-edge sound artist and alternative interface guru with a background in turntablism. I spoke to Daito, and convinced him to share the software that makes the project tick. Daito says he used flex sensors (see examples) and accelerometers to make the shoes interactive. He then processed the control signal and converted it to sound using the modular visual programming environment Max/MSP and Ableton’s Max for Live. (For another example and other resources, you can check out the article I wrote for Make Magazine issue 8, in which I stuffed flex sensors into a sock monkey and connected it via MIDI.)

What’s striking to me about the Max patch is its elegance. For all the power of these interactive environments, sometimes they’re at the best when you do something really simple. In this case, that frees up someone like Daito to focus on the performance aspect.

I actually like the impromptu feel. That’s usually the sort of thing the advertisers want. (Oh, look! An abandoned tunnel! Open the vodka! Text your friends! Let’s have a disco! Wow, everyone we know is a model!) Of course, in this case, some of the sense of “let’s set up some shoes and make digital music” is just as improvised as it looks. And this clip is making the rounds, because my Dad sent it to me!

 Nike Joshon is an author who would like to introduce you something new. Please contact him in www.nikeca.com or www.nikeou.com.

Share
No comments

Next Page »

Powered by Yahoo! Answers